Some things make history.
This is one of them.

🎤 The first-ever DROb created by a fan has officially dropped.
And it comes with Taylor Swift’s The Tortured Poets Department vinyl.
But the star behind the drop isn’t just Taylor this time.
It’s Laura Muriano.

A fan.
A Swiftie.
And now, the first [DR] Creator in the world.

Laura didn’t wait for permission.
She claim her vinyl, activated it, and turned it into something completely new:
A living space.
A social feed.
A shared moment between fans from all over the world—on the vinyl itself.

🎥 Videos.
🎤 Covers.
💃 Choreos.
📸 Photos.
🎧 Song reactions.
🧠 Fan theories.

That’s not a coincidence.
That’s Drop Reality in motion.

With one simple move, Laura turned her vinyl into a social hub—
A space where every fan, every Swiftie, every tortured poet out there…
can gather, connect, share, and feel part of something bigger.

And in doing that, she just became part of internet history.
Not on TikTok.
Not on Instagram.
On a physical object.
On the real thing.

Laura Muriano isn’t just the first DR Creator.
She’s the spark of a new generation of global creators—
people who won’t build audiences on platforms,
but on the objects they love.

Mark this drop.
Because we will all remember the day when fans stopped scrolling…
and started scanning.

Welcome to Drop Reality, Laura.
And thank you for being the first.
The world is watching now.

It’s coming.
Drop Reality is about to hit the streets.

Very soon, DRObs will start showing up everywhere—on vinyls, ketchup bottles, LEGO sets, books, sneakers, makeup.
Real products will become real experiences.

You’ll walk into a store and witness it:
Someone scanning a product.
A fan dropping a photo on a bottle.
A creator replying to a post on a vinyl.
The physical world will finally go online.

No QR menus. No NFC tricks. No gimmicks.
No code. Just scan. And boom—you’re in.

It’ll be social media without the app.
Community without the platform.
Your favorite objects—switched on.
You won’t need to explain it.
You’ll feel it.

That moment when real and digital blur.
When a product talks back.
When you realize: this isn’t packaging anymore—this is a platform.

We’re not imagining the future.
We’re building it.

And this is just the beginning.
More DRObs will drop every week.
More fans, more creators, more magic.

Get ready to scan the world.
Drop Reality is about to go IRL.

t’s no longer a question.
It’s inevitable.
Physical objects will become social platforms.

They’re not just passive things we use or consume.
They’re anchors of identity. They hold stories, memories, emotions.
They’re permanent, tangible, and everywhere.

And now—they’re becoming interactive.

We’re entering the biggest shift since mobile.
A new internet layer that doesn’t live in apps or browsers, but in the real world.

Your favorite drink?
Now it talks.
Your hoodie?
Now it connects.
Your books, your makeup, your guitar, your sneakers—
now they post, they gather, they engage.

Every object is a gateway.
And every gateway is a story waiting to be told, lived, and shared.

This is not about replacing digital.
It’s about supercharging reality with meaning, with community, with interaction—right where it matters: in your hands.

When you scan a physical object, you don’t just access content.
You access a living moment.
A conversation.
A drop.

This is the end of “offline.”
This is the rise of the social object.
This is the rise of DRObs (Drop Reality Objects).
And it changes everything.

Welcome to the next era.
Welcome to Drop Reality.

We walked into Conecta Digital—the biggest entertainment and tech event in Europe—with a dream, a deck, and an idea so bold it barely fit on stage.

We walked out with every single award of the startup competition.

Yes. You read that right.

There were three prizes.
And we won all three:

🔥 Most Valuable Startup
🚀 Most Innovative Startup
🌍 Most Impactful Startup

No product. No traction. Just the vision.
Drop Reality.

We stood in front of a room full media execs, tech leaders, creators, and entertainment giants…
and dropped the future.

We showed them what happens when physical objects become social platforms.
When the real world stops being passive and starts being interactive.
When your vinyls, your food, your books become the new feed.

We weren’t “the next social app.”
We were the next internet layer.
And they felt it.

And there was Cris—our co-founder—on stage collecting them.
His face? A mix of disbelief, pride, and “what the hell just happened.”

We weren’t even sure we’d get into the competition.
Now we’re walking out as the startup that just rewired the conversation.

This was the moment we stopped being just an idea.
And became a signal.

Something sparked at Conecta.
Now we light the fuse.

Welcome to the revolution.
Welcome to Drop Reality.

P.S.
At Conecta, we also met Edgar, founder and CEO of Emogg—and he absolutely blew our minds. What he’s building is incredible. Vision, energy, purpose.
Big respect.

Boom.

We’ve been accepted into AWS Activate, Google for Startups, Microsoft for Startups Founders Hub, and NVIDIA Inception.

That’s not just cloud credits and nice logos.
That’s four of the most powerful tech giants on Earth betting on Drop Reality.

Cloud, AI, infrastructure, mentorship, tools, reach—we’re getting it all.
But above all: we’re getting a signal.

A signal that what we’re building matters. That the idea of turning physical products into digital-first, social objects isn’t just cool—it’s real, it’s big, and it’s coming.

They see it.
They get it.
They want it to happen.

And now, with this kind of firepower behind us,
we scale.
We accelerate.
We drop harder.

Welcome to the part where everything gets louder.
Welcome to Drop Reality.

We didn’t just start a new year—we launched a new world.

Social media wasn’t meant to be just apps.
It was meant to connect people through what they love. Somewhere along the way, it turned into endless scrolls, ads, algorithms, and noise.

So we asked:
What if the real world could be social again?
What if the things you touch, wear, collect, drink, or listen to—could also be spaces for connection, creativity, and culture?

That’s the vision behind Drop Reality.
We’re still building.
Testing.
Breaking things on purpose just to rebuild them better.

But the path is clear: a future where every physical objetc becomes a interactive platform.

Your sneakers. That bottle of your favorite energy drink. Your hoodie, your lipstick, your Harry Potter book.

Each one will host content.
Each one will tell a story.
Each one will connect people—on the object itself.

This isn’t about escaping reality.
It’s about enhancing it.
No more digital layers that pull you away from the moment.
Now, the moment is the feed.

You won’t scroll—you’ll scan.
You won’t post on a profile—you’ll post on a product.
You won’t just follow people—you’ll follow objects that matter to you.

In Drop Reality, every DROb (Drop Reality Object) will be a living social space.
You’ll scan, connect, and create. Instantly. Effortlessly. Physically.

We’re not fully there yet—but we’re getting close.
And once it drops, the world won’t be the same.

Forget VR, AR, and Metaverse
The future is DR.

Welcome to what’s coming.
Welcome to Drop Reality.

This blog is our logbook: a place to share what’s happening behind the scenes at STIK as we revolutionize how billions of people connect and interact with their favorite objects and products—including you. Our mission? To turn any object into the next big social phenomenon. We’re here to empower creators with tools that help them lead this new global wave.

In upcoming posts, we’ll dive into crazy ideas, technological breakthroughs, proud milestones, and everything that inspires us along the way.

This is just the beginning.

Stay tuned—big things are coming.