(a.k.a. the code we live by while building the future)

We’re not just building tech.
We’re building Drop Reality — a new way to connect people through the things they love.
And to do that, we need a culture that’s just as bold, sharp, and alive as the world we’re creating.

So here it is:
The way we think.
The way we work.
The way we drop.

01 – Default to Wild

Safe is boring.
We chase ideas that scare us a little — or a lot.
If it’s never been done before, we probably want to do it.

02 – Build Fast. Drop Hard.

We move. Fast.
Launch it, test it, break it, rebuild it better.
Speed isn’t everything, but it makes everything possible.

03 – No Bullshit. No Politics. Just Work.

Zero drama. Zero ego.
We say what we think. We debate with respect.
And then we get back to building. Simple.

04 – Users First. Fans Always.

We don’t build for “users.”
We build for fans, creators, weirdos, superfans, and people who give a damn.
Their joy is our KPI.

05 – Make It Real

Ideas are cheap. Execution is everything.
We don’t just imagine the future—we prototype it, test it, and drop it.
Over and over again.

06 – Launch Loud, Iterate Quiet

We launch like it’s a world tour.
Then we listen, tweak, and upgrade nonstop behind the scenes.
Hype + craft = magic.

07 – Own It or Drop It

If you touch it, you own it.
We don’t wait for someone else to fix it.
We lead from wherever we are.

08 – Talent > Titles

We don’t care where you come from or what your resume says.
Great ideas win. Period.
We hire people, not pedigrees.

09 – Protect the Vibe

We work hard, but we laugh harder.
We take the mission seriously — but never ourselves.
Kind people only. High vibes only. No assholes, ever.

10 – Future Over Everything

We’re not here to optimize yesterday.
We’re here to invent what comes next.
And we won’t stop until Drop Reality is everywhere.

That’s our culture.
Messy. Brave. Fast. Obsessive. Human.
If this feels like your kind of tribe — come build it with us.

Welcome to STIK.
Welcome to Drop Reality.

Spoiler: The OGs are coming in hot.

They say good products take time to launch.
We believe great ones drop like a bomb.
And that’s exactly what we’re getting ready for.

🔥 Yep — we’re officially preparing our Kickstarter campaign.
And this isn’t just a launch.
It’s a call to the first pioneers of Drop Reality.

We’re building this for the early believers.
The ones who saw it before the hype.
Before bottles talked.
Before vinyls became social platforms.
Before the world caught on.

So we’re launching the OG Club.
The ones who support this campaign won’t just back a vision.
They’ll become part of it.

🪙 Every OG will get the right to claim an object or product and turn it into their very first DROb.
That vinyl you can’t stop spinning.
That book you recommend to everyone.
That sneaker, that lipstick, that energy drink.
If no one’s activated it yet?
It’s yours.
Your product. Your platform. Your flag in the Drop Reality.

And yes—there will be rewards.
And yes—they’ll be limited.
And yes—we’re so hyped some of us are practicing how to scream in emojis.

Because this isn’t just a crowdfunding campaign.
It’s the spark that lights up the next layer of the internet.
And you could be part of it from the very start.

Objects are waking up.
Will you let someone else speak for them?
Or will you be the one to give them a voice?

🎯 Kickstarter is loading…
Stay close.
Stay curious.
Stay ready to drop.

Yes, that Mark. And yes—we said no.

It really happened.
Mark Zuckerberg called us.
Not a bot. Not a prank. The real deal.

He’d heard about Drop Reality.
DRObs. Miniapps. Products as platforms.
He got it.
He saw the vision.
He liked what we’re building.

And we listened.
We smiled.
And we said:
No.

No, we’re not interested in wrapping Drop Reality inside another social network.
No, we’re not turning this into just another engagement layer.
No, we’re not here to boost retention rates for anyone else’s platform.

Because Drop Reality isn’t made to fit in.
It’s made to break out.

We’re not building inside Meta.
We’re building in the real world.
On bottles, sneakers, books, toys, cosmetics.
Where people actually live, connect, and feel.

Drop Reality isn’t a feature.
It’s not a filter.
It’s not a story you can swipe past.

It’s the next internet layer.
It lives in the physical world.
And it belongs to the people who create it, scan it, love it.

So yes—Mark called.
And yes—it was tempting.
But the future we’re building doesn’t need a gatekeeper.

It needs believers.

Thanks for the call, Mark.
But we’re already home.

Coffee in hand, ideas flying, and keyboards on fire. That’s how a regular day kicks off at the STIK office.

Mike’s the first one in.
Except he already sent 3 voice notes, dropped 4 ideas, and shipped a miniapp demo before walking through the door.

Quote of the day?
“We’re gonna blow this up — lovingly.”
And yeah, he’s right. He’s always right.

Mon walks in like a rockstar with her eyes locked on the Slack board.
She picks the music. No one asked, but today it’s Ben Böhmer live concert because “it boosts creativity.”
(Spoiler: it does.)
Then she sits down and starts writing lines that sound like headlines from the future. Literally.

Cris shows up like a lightning bolt.
By now, he’s already climbed four walls before breakfast.
Today’s mission: crush concepts, organize chaos, and say “I’m not feeling this” with a smile that somehow motivates everyone.
When he talks community, we listen. Hard.

Jose? He’s the balance guy.
The one who pulls ideas from the clouds to the ground — and somehow also aligns timelines.
Today he says we need to rethink how a DROb is activated.
And yes, Jose, it’s gonna be epic.

Between mockups, calls, coffees, stickers, and random quotes like “What if a bottle was a social network?”, the day flies.
But the energy doesn’t.

Because when you’re building something that could change the physical world…
there’s no clock.
Just moments.
And this team?
They turn them into magic.

Welcome to our day.
Welcome to Drop Reality.

Roger Enrico inspired us with this quote:

“Beware of the tyranny of making small changes to small things. Rather, make big changes to big things.”

So, here’s the thing: we’re going to change EVERYTHING.

Her name is Maggie. Rescued from an animal shelter. Mike is in love.

“Creativity is contagious. Pass it on.”

We’re living through a new era. Creators and influencers are no longer just trendsetters—they’re the architects of a new global culture.

Every piece of content they produce has the power to connect, inspire, and transform how we interact with the world around us. Social platforms are no longer just digital windows; they’ve become engines of cultural change, and creators are in the driver’s seat.

At STIK, we understand this potential and aim to be the bridge between their creativity and the world. Our goal is simple: to empower creators with tools that allow them to lead this global transformation.

The result? A new generation of creators who don’t just adapt to the future—they define it.

Welcome to the new global wave.

Until now, what you share on social media only reaches a fraction of your followers. You rely on likes, reposts, and an algorithm deciding who gets to see your content. It’s the system we know, but it comes with clear limits: restricted reach, perfect timing, and too many barriers.

STIK changes the game. Imagine your content doesn’t just live in a feed—it’s tied to a physical object. Scan it, and boom: anyone, anywhere in the world, can see it. It doesn’t matter if they follow you or not. Every product becomes an interactive portal, taking your message beyond social media and connecting you directly to global audiences without filters.

Take that!