From Social Apps to Social Objects

We didn’t just start a new year—we launched a new world.

Social media wasn’t meant to be just apps.
It was meant to connect people through what they love. Somewhere along the way, it turned into endless scrolls, ads, algorithms, and noise.

So we asked:
What if the real world could be social again?
What if the things you touch, wear, collect, drink, or listen to—could also be spaces for connection, creativity, and culture?

That’s the vision behind Drop Reality.
We’re still building.
Testing.
Breaking things on purpose just to rebuild them better.

But the path is clear: a future where every physical objetc becomes a interactive platform.

Your sneakers. That bottle of your favorite energy drink. Your hoodie, your lipstick, your Harry Potter book.

Each one will host content.
Each one will tell a story.
Each one will connect people—on the object itself.

This isn’t about escaping reality.
It’s about enhancing it.
No more digital layers that pull you away from the moment.
Now, the moment is the feed.

You won’t scroll—you’ll scan.
You won’t post on a profile—you’ll post on a product.
You won’t just follow people—you’ll follow objects that matter to you.

In Drop Reality, every DROb (Drop Reality Object) will be a living social space.
You’ll scan, connect, and create. Instantly. Effortlessly. Physically.

We’re not fully there yet—but we’re getting close.
And once it drops, the world won’t be the same.

Forget VR, AR, and Metaverse
The future is DR.

Welcome to what’s coming.
Welcome to Drop Reality.